Painting

This is one of the painting I love. I like the colors used since there is a contrast between light and dark colors. Moreover, The fact of having one picture that contains two different sides can be very attractive to the eye. The way the trees are drawn is very simple but at the same time very warm. The lights used are represented as the real oneswhich reflects a real scene. The painting shows a continuity ( the picture starts large and ends up narrowed).
The fact of having a water effect and a shadow one on the floor is another attractive thing for me. All in all, I find it very simple but very nice. 

Gap Ad

The picture above concerns the logo of Gap brand. Gap decided to change its logo to the one seen in the upper right side. People did not appreciate this logo since it looks like a logo for a company and looks very professional and not fit a clothes brand . To satisfy the needs of their clients, They removed it and kept the old one which on the upper left side.
The logo is simple and known since the very first time this brand is launched. Visually speaking, It can be easily memorable since it does not include difficult things. Gap is written in white inside a blue square, and this can be considered as a directive logo with no second meaning or any difficult component that will not let people not pay attention to this brand. 

Benetton Ad

The ad above  is retrieved from the blog of United Colors of Benetton which is an Italian company founded in the 1960s.

The first thing that attracts our attention are the persons who seem to be from different areas of the world. They are all united in the same green/purple blanket. Moreover,the target audience concerning this ad can be people from different ages  from all the sides of the world since the image talks about itself.

I think that the goal of this image is to change the attitudes of people about racism and conveying a message to the audience that says “no to racism!!”, Benetton  publishes their ads throughout different media channels such as internet (websites, social media), magazines (...). 

It is obvious that this image contains a strong message to transmit to people. The message that can be built from the image is that there is definitely no difference neither between genders nor between ethnicities. 

On the other hand, We can conclude that the visually speaking, The image is simple but at the same time straight forward. From The pictures used, it is easy to get the meaning of this latter. 

final project-nutrition habits

The Purpose of this project is to sensitize AUI students about their eating habits.Moreover, the target audience are AUI students aged between 17 and 25 years old who consume a lot junk food. 

To do so, our clients asked for two posters in order to complete their work.

The first poster is a dessert menu. This promotes healthy dessert rather than the usual dessert that can be easily found in Sodexo restaurant or elsewhere. I have chosen to put such pictures, because of the attractive colors and because they are pleasant to see. I wanted to encourage people to think of healthy dessert and encourage them to eat and not only think about junk food. 

On the other hand, I wanted to be simple with few words but big images so that people can easily pay attention to it. The fact of having the logo of Sodexo was necessary so that individuals have the idea of where they can find these desserts. Having the price under each offer is important as well so that people can have an idea about it and be aware that they can enjoy eating a healthy dessert without paying much.

This poster concerns the drinks menu. Once again I wanted to keep the same design as the previous menu so that there is a kind of coherence and harmony between the two productions. As we can notice the pictures are colorful, big and offer many choices depending on the wants of people.

This poster is one of the clients demands. They were asking for a pictogram poster to give to student an idea about what they usually eat in Sodexo's restaurant. To do so, I have divided the poster into two main parts: the upper one is related to the daily food Sodexo's serve.I have made three categories of food and seperated them with different ugly colors in order to make the difference. The main elements are: oil, sugar and fat. The image above clearly and easily explain this concept. However, the other part was about promoting healthy food that Sodexo should serve instead of what they have now. The same concept was used but with pleasant colors and those are differentiated once again depending on the category they belong to. Fibers, proteines and vitamines are the three categories I have worked on and thought that they can be from the basic things a person has to eat. Once again I wanted to have visuals instead of words and this is because I believe in the saying :" a picture is worth a thousand words"!!

This final poster is made to encourage people to eat healthy food rather than junk food. My idea was to present the healthy food as something clean, lovely and colorful. However, the junk food is a messy thing and not enjoyable to see. The fact of having a figure that looks like a monster with ugly teeth is made on purpose and this is to confirm the quote stated in the poster. It is true that no one looks like this, but I wanted to be something that will attract people's attention --> this can be considered as a second degree meaning.
Moreover, Having I found that making a smily with the healthy food can be a good idea because for me healthy eating provide happiness and no worries about health problems that can be caused by junk food. 

brochure ( doors)

The images above reflect a brochure done after a visit in Casablanca. My theme was "doors". I have chosen this theme because I think that few people pay attention to this latter and do not pay attention to the design, the colors and the material used. Moreover, the fact of having an open door in the cover page is by purpose and this is because I want to create a surprise feeling and invite people to discover what is in by turning the page and look at the rest of the brochure. On the other hand, I did not want to have a crowded brochure to avoid boredom and to let people enjoy the sight without having to read much or look for details in order to understand the brochure. Also, Having different models of doors was done by purpose and this is to show the variety Morocco has concerning its architecture.. I did not want to put much text but make the images big so that it is easy to understand! 

business cards assignment

the pictures above reflect business cards. Since my dream is to have a pedagocical farm, I have chosen this design in order to reflect my idea. Moreover, We were supposed to produce two different kinds of business cards. The goal was to have something original but at the same time simple. The fact of not having an ordinary "squared" business card was to attract people's attention. Moreover, since both business cards concern the same subject, I have chosen to stay within the same idea and concept. I have chosen something related to farms but at the same time something that is pleasant to see. the choice of colors was based on everything that reminds us of the kindergarden and children. In the past, I used to refer those kind of colors to children, school, art, joy and fun.

Arab spring Conference poster

The poster above was created in order to represent the arab spring conference that was held at Al Akhawayn University-Ifrane. The purpose of this poster is to inform people about the subject matter and to locate this latter. Moreover, I have chosen this specific design to deliver a specific message. The image can show that people are unified in order to get the victory they were dreaming about since many years ago. the flags chosen concern the countries which got their freedom. On the other hand, the green color chosen for the titlle is to reflect the " spring" since it is the most related color to this season! the fact of including the Author, the date and the location is very important since it is the basic thing concerning a conference poster.
My aim was to make it simple and clear. I wanted to have a straight forward message!

piano and violin building

This amazing place is in Huainan, China. The impressive Piano and Violin looking building is considered by the locals at least to be the most romantic building in China such that a lot of brides and grooms love to take pictures there.
This strange Piano and Violin shaped building built in 2007 serves as showroom for exhibiting the plans for newly created district of Shannan in Huainan City, China.

The transparent Violin houses the escalators and the staircase for the main piano building which displays various plans and development prospects for newly developed area. Moreover, it was reportedly designed by Hefei University of Technology and has been built to a scale of 50:1.

When I first saw this picture, I couldn’t understand it. But once I saw the Violin, I understood that it was a building. I was surprised by the idea, and found it wonderful and original. It is creative and artistic. It is very rare to find something that looks like this. We can consider it as a modern piece of art, that its main influence is the musical instruments. China is known for new technologies and new innovations, this is why I was astonished when I knew that this building was situated there. I am sure that many people are curious to go and visit it and see how it does looks like internally, and I can join their curiosity since this is something that attracted me a lot.

project 1: Moroccan Women

The picture above was produced in order to represent Moroccan Women depending on the regions all over Morocco. The message I want to deliver is: In spite of being different , they are one!
I have chosen the brides with different clothing and this to represent each region's traditions.Most of the time, the bride wears a dress that represent her origin. Concerning Moroccan people, they can easily recognize the dress at the first sight, but foreign people can look at it as a diveristy of dresses that Morocco has concerning weddings.
Moreover, I have chosen to put the "zelij" -typical Moroccann mosaic- as a background in order to give a moroccan touch beside the dresses. I have played with the opasity of this latter so that it is not that clear and see only shades of it. Also, I have created a layer in order to produce the red color and this is to represent somehow Morocco ( since the Moroccan flag contains red). In addition, I have chosen to make a circular movement, and make a clear focal point that can be seen as a sopping power as well. So the brides are displayed from the bigger one to the smallest: Middle --> Left-->right. 

Indien Sari

The Indian sari is an article of clothing worn traditionally by the women in India. It consists of one large piece of cloth, rectangular in shape, and averaging in length to about six yards. The cloth is woven from cotton, then wrapped and draped about the body, to end at the feet.

The sari, which originates from India, is more than five thousand years old. India is the first place to grow cotton, therefore using it to create their cloth for the sari. The mention of the sari in the Vedas, which is the oldest existing text, shows its true historical longevity and proof of origin.

The traditional sari is more than just clothing. There was significant meaning and symbolism attached to the garment in the form of different colors or designs. The various patterns and colors of the sari depicted such information as beliefs, virtues, and the region the person came from.

There were numerous designs and symbols used on the traditional sari. The paisly and fish were used to show fertility. They also represented the abundance of food and children. These patterns were mostly seen in the coastal regions where the people survived on fish.

Designs in the form of an Elephant symbolized water, fertility, wealth and good luck. It also exemplifies the god Ganesh who is the remover of obstacles. The Conch was also a symbol of the gods and represented the bugle used in war.

The use of colors in the sari has also had specific meaning behind them. Red, used in the traditional sense is associated with the warrior and a sign of valor.

The color black was used to show sorrow or bad luck. It was probably for this reason that very few saris were made of black. In contrast, there were many saris made of blue because of the association to the working class. Farmers, weavers and manual laborers were said to have worn blue.

One historical legend surrounding the sari, involves Pandavas, a mythical character. It is said that his stunning wife Draupadi was lost to the enemy in a gambling duel. The Lord Krishna promised to protect Draupadi's virtue. The enemy tried to corrupt her virtue by unraveling her sari, but they pulled and pulled, never to find and end, thus keeping her virtue intact.

An old folktale about the sari, tells a story of a weaver who dreamt of an attractive young woman. She had silky long hair and was crying. His dream inspired him to weave a long beautiful fabric for the young woman. When his work was complete, he was happy with himself and he smiled.

The history of the Indian sari is full of tradition, pride, and innovation. It represents the culture of India and symbolizes their way of life. The many ways that it is worn says much of its versatility and durability. Today, the wearing of the sari is a representation of the civilization of those before us.

As far as I am concerned, the Sari is something that I like very much, especially when it is used for Moroccan dresses. I find it original and full of creativity and inspiration. The mixture of the colors and the way it is sewn gives to the tissue a great value.

Ikebana

 Ikebana is the Japanese expression for "the arrangement of living material in water." It is the ancient Japanese art of flower arrangement. Ikebana follows certain ancient rules that aim at achieving perfect harmony, beauty, and balance. Some describe Ikebana as sculpture with flowers. In Japan it has been practiced for fourteen hundred years. Buddhist monks in the sixth century practiced the art using pebbles, rock, and wood with plants and flowers. In Japan Ikebana was evolved and practiced exclusively by men-priests first, then warriors and noblemen. Today, of course, Ikebana is practiced by millions of women as well as men, although the great flower schools in Japan are mostly headed by men.
Ikebana is something that attracts a lot my attention since the first time I saw my mother doing this flowers arrangement. I find it simple and very original. It does not need a lot of materials in order to come up with a beautiful arrangement. I also tried to attend few years ago some sessions that were held by a Japanese women in Rabat to learn about the branches and the combinaison of the materials. This latter impressed me a lot and gave the opportunity to develop and valorise more my sense of appreciating the flowers. 

Assignment 1

Assignement 1: contemporary design:

            Frida kahlo is a Mexican painter. Most of her paintings were influenced by herself and the majority of the latter are auto portraits that represent her when she had to stay in her bad for nine months after an accident she had. Her paintings represent her pain and suffering. Among those drawings here is one that represents her during her recovery:

Assignment 2 : ads analysis

-          Ad 1 : the first ad is about got milk campaign who use celebrity endorsment as a strategy to attract people’s attention and to convince people to drink milk. In the following picture we can see the actrice Rebecca romijn with her two babies. Moreover and based on the citation written in the ad, milk is essential for the whole family, and since the mother drinks milk, she automatically inflences her children so that they can get the habit of doing the same thing. Moreover, her statement about building a strong family has two meanings in my opinion:

ü  Physically: good health, strong bones (…)

ü  Emotionally: learn good eating habits and being positively influenced by each family member.

àTarget audience: families and especially the mothers because they are the ones who educate their children and influence them to follow the right path.

-          Ad 2 : this ad displays a shocking image and the use of fear intends to show that even with little speed, major damages can occur which can lead to death especially when the drivers don’t put their seat belts on. To remedy to this, the French government launched a campaign to sensitize people that using seat belts is necessary because starting 20km/h accidents can cause death.

àTarget audience: the ad targets French drivers, car owners, and all the passengers of the car because it simply states that seat belts are essential to avoid injuries.