Benetton Ad

The ad above  is retrieved from the blog of United Colors of Benetton which is an Italian company founded in the 1960s.

The first thing that attracts our attention are the persons who seem to be from different areas of the world. They are all united in the same green/purple blanket. Moreover,the target audience concerning this ad can be people from different ages  from all the sides of the world since the image talks about itself.

I think that the goal of this image is to change the attitudes of people about racism and conveying a message to the audience that says “no to racism!!”, Benetton  publishes their ads throughout different media channels such as internet (websites, social media), magazines (...). 

It is obvious that this image contains a strong message to transmit to people. The message that can be built from the image is that there is definitely no difference neither between genders nor between ethnicities. 

On the other hand, We can conclude that the visually speaking, The image is simple but at the same time straight forward. From The pictures used, it is easy to get the meaning of this latter.