Gap Ad

The picture above concerns the logo of Gap brand. Gap decided to change its logo to the one seen in the upper right side. People did not appreciate this logo since it looks like a logo for a company and looks very professional and not fit a clothes brand . To satisfy the needs of their clients, They removed it and kept the old one which on the upper left side.
The logo is simple and known since the very first time this brand is launched. Visually speaking, It can be easily memorable since it does not include difficult things. Gap is written in white inside a blue square, and this can be considered as a directive logo with no second meaning or any difficult component that will not let people not pay attention to this brand.